TMCP #497: Ask Rick – Which Modern EV Company will Stand the Test of Time? Plus, a History of the Batmobile!
Happy Saint Patrick’s Day! With the launch of a new month it’s time to bring Rick Schmidt back on for another session of Ask Rick. As you may have noticed, in the premier marketing event of the year (i.e. the Super Bowl) all of the car companies focused solely on advertising their new electric offerings. Chevy went quite far on their new EV Silverado with some – admittedly – really engaging advertisements (we are suckers for Austin Powers).
As this trend seems inevitable, and with the proliferation of new electric car brands popping up all over, and I wanted to get Rick’s opinion on whether we were about to see a new round of automobile manufacturers join the market as they did when electric cars existed with various companies in the early 20th Century. History does tend to repeat itself, right? Should we make a speculative bet on buying and holding any of these new cars for future collector value?
TMCP #286: Dan Kahn is Back! What You Need to Know about Marketing and Opportunity in the Aftermarket – Plus the Pro Touring Update!
Dan Kahn is Back! What You Need to Know about Marketing and Opportunity in the Aftermarket – Plus the Pro Touring Update!